Expansion Plans Aplenty

PlayStation on Mobile: a Calculated, Necessary Risk

Brand power does not impress consumers all by itself, Sony should be extra careful

Sony’s plan to enter the mobile gaming market in a more coherent manner than before is simple to understand… and not nearly as simple to execute as it might seem at first. (Image: Sony)

Sometimes the most interesting stuff is hidden in the most boring of places and that is exactly what seems to have happened with Sony these past two days: the Japanese giant…