The company will be expanding ad placement within its operating systems and apps, here’s what it means — There really is something about great commercial success that makes tech companies obnoxiously arrogant once they achieve it, isn’t there? Sony achieved it with the PlayStation2 and then deemed it wise to encourage us to get two jobs so that we can afford a PlayStation3. Microsoft achieved it with Windows…

It was never going to be easy, but reports paint a bleak picture of the company’s efforts — There were more than a few eyebrows raised back in November, when Netflix first announced (admittedly in a low-key way) that it’s entering the gaming business by offering mobile games to its subscribers as well as developing its own games, presumably based on its own movies or TV shows. As…

Even a great recipe for success can’t work if the basic ingredients are of substandard quality, now can it? — So Netflix’s The Gray Man — the company’s most expensive film to date — finally arrived at the end of July with much fanfare and is, apparently, off the radar already: it’s been widely reviewed and commented upon, it’s not leading the service’s Top Ten movie charts anymore and chatter…

There’s just one final step left for Sony to compete directly with Microsoft now… so what is it? — It’s been a long time coming — ever since Sony officially entered the PC gaming market, actually — but the transition is now almost complete: the PlayStation brand does not offer just games for PlayStation systems anymore, as the company’s new “PlayStation games on PC” section in the PlayStation global…

The Swiss and the Chinese bet on a strange and ambitious partnership, can they be onto something? — Sometimes interesting news just comes out of nowhere to spice up a boring summer afternoon and that is exactly what Logitech G (Logitech’s gaming product division) and Tencent Games (one of the world’s largest entertainment publishers and service providers) offered with their joint announcement: the two companies plan to release…

Not the perfect TV but, for its intended target group, something really close to it — It’s fair to say that Sony’s Bravia X90/900 series of TVs have had a wild ride since 2015: being among the most popular models the Japanese company releases every year, these midrange sets always strive to offer great value — by being reasonably priced and quite capable overall — but…

The launch date, a new trailer and various editions of Sony’s biggest 2022 game for the PS5 and PS4 all revealed — Rumors about this have been making the rounds on the Web for a few weeks now and, truth be told, most of us were expecting a special State of Play during the summer for this, yet… here we are: Sony just announced that its most important video game of 2022…

Long-term support matters, here’s how it changes things in a smartphone market in decline — It’s not as if 2022 started out on a positive note anyway — what with another COVID wave surging through many countries and the Russian invasion of Ukraine all happening during its first quarter — but it now seems that we are on the verge of an economic recession of…

After a year of hype and operating system updates, which promises did Microsoft break? — With everything that’s been going on in the world, it may seem hard to believe… that it’s been over a year — give or take a few days — since Windows 11 were officially unveiled to the public. Microsoft’s latest operating system has since been on a wild ride, initially…